How to Grow Your PT Business Without Finding New Clients

There's a business principle known as the 80:20 rule. Basically, it means that 80% of your income comes from 20% of your existing clients, which is an excellent reason for you to focus on client retention. Use this checklist to ensure you're doing everything you can to keep your current clients.


  • The importance of a client retention strategy
  • How to grow your PT business without finding new clients
  • Your own personal client retention checklist

What's inside?

Keep this checklist handy and refer to it regularly, you'll find it easier to retain your existing clients and use them to grow your PT business.


Encourage Open Communication

Ensuring clients feel connected to you


Smart technology to save time

Why your clients value tech as part of their fitness journey


Turn Your Clients into Cheerleaders

Encourage word-of-mouth and referrals


The 'Personal' in Personal Training

Use customized nutrition and workout plans to delight