Research Report: Approaching A New Normal

An Update on the Current Fitness Landscape and Consumer Expectations in a Post-COVID-19 World

This research report includes: 

  • PTminder- Report Image-1-1The top concern for fitness studio customers post COVID-19
  • What will encourage fitness studio customers to return to in-studio classes
  • Live-steam, on-demand, or self-guided: The offerings that will prove to be a strong revenue stream for gyms and fitness studios during (and post) COVID-19
  • The unexpected emerging fitness enthusiasts that brands can expect to see attending in-person classes
  • How you can maintain (and grow) your studio’s customer base post-pandemic
  • Data on the workout habits of customers before and after studio closures, so you can make smart decisions for your studio

A peek inside this report


What has changed?

How are customers exercising throughout the pandemic and their thoughts on returning to studio classes


Online classes and at-home workouts

Livestream, guided, or on-demand - how are customers working out at home?


Workout habits before and after

The impact of COVID-19 on the workout habits and expectations of customers


The return to in-studio

Factors to consider for a successful return to in-studio classes

Ready to re-open in a post-COVID world?

Don’t miss this chance to get an update on the current fitness landscape and consumer expectations of 550+ boutique fitness clients

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